Hilton Culture the Hilton Worldwide: Essay

Here, Hilton's locations not just in mainland China but in various locations throughout the globe have joined forces in creating a distinctly Chinese hospitality experience for visitors. Accordingly, the Hilton Huanying program is designed to demonstrate Hilton's recognition of Chinese cultural predilections when traveling at home or abroad. The program promotes "a tailored experience for Chinese travelers to welcome them to Hilton Worldwide properties, and expanded the program to over 60 properties in 16 countries." (Radelet, p. 1)

The Emergent Chinese Market:

Evidence emergent from this program suggests the tactic has been successful thus far in promoting the goal of achieving greater cultural compatibility with this important emergent marketplace. According to Radelet, the program's first five months produced a single year spike of 30% bookings in its Chinese locations.This is paired with efforts to promote its embrace of the Chinese market throughout the global franchise. Prominent evidence of this is found in its campaign at Washington Hilton, where in January of 2012, it unveiled a 40-foot Chinese dragon celebrating the Chinese New Year and the Year of the Dragon. (Ales, p. 1) Such gestures may go a long way to bridging the cultural gap between Hilton's western and eastern locations. According to executive personnel from Hilton, this gesture is part of the broader Huanying program and is intended to voice a welcome and a prioritization of Chinese cultural needs in all its locations worldwide.

Works Cited:

Ales, J.F. (2012). Hilton Hotels & Resorts Rolls Out Welcome for Year of the Dragon. Market….....