Health Care Management: Marketing to Potential New Clients Essay

Thus, this implies that, taking into consideration the two promotes the organization in providing improved services as compared to those provided by its competitors, hence, its excellent performance and competitiveness (Qader & Omar, 2013).

References

Cox, K. (2009). Redefining Private Practice -- Smart Ideas for a Changing Economy. Social Work Today. Vol. 9 No. 6 P. 12. Retrieved on April 5, 2014 from http://www.socialworktoday.com/archive/112309p12.shtml

Elefant, C. & Black, N. (2010). Marketing Your Practice Today: How to Use Social Media to Network and Build Relationships. American Bar Association. 2010 Issue | Volume 36 Number 3 | Page 40. Retrieved on April 5, 2014 from http://www.americanbar.org/publications/law_practice_home/law_practice_archive/lpm_magazine_articles_v36_is3_pg40.html

Mangold, W.G., & Faulds, D.J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357 -- 365. doi:10.1016/j.bushor.2009.03.002

Qader I.K. a., & Omar, a.B. (2013). The Evolution of Experiential Marketing: Effects of Brand

Experience among the Millennial Generation. International Journal of Academic

Research in Business and Social Sciences, 3, 331 -- 340. doi:10.6007/IJARBSS/v3-i7/57

Second student

Achieving the desired competitiveness and performance standard in the modern competitive market place is a dream for most organizations. The dream is possible with the adoption of effective strategies. This will increase consumer loyalty and attract new clients to the organization alongside ensuring employee growth and development. Some of the strategies that organizations use to foster improved and sustained performance include attracting new potential clients to use their services. However, the ability to realize this depends on different factors that include taking into consideration the impact of the organizational, physical environment on the perception of consumers and employees to the organization and its services it provides.The provision of physical surroundings the ensure achievement of the stated objectives and the marketing goals facilitates the attraction of new clients to the organization (Wadhwa, 2002).

The ability of the physical environment of an organization to influence the behaviors of the customers and employees is apparent in different organizations including hospitals, retail stores, and hospitality industry. The physical setting of the healthcare organization influences the satisfaction of the employees and the consumers, motivation and the overall productivity. In addition, the typology of the different services such as advertising, special promotion, and added features influence the ability of frequent consumption of services and attraction of new clients to the organization. The special features of the services offered heightens the visibility of the organization, which places it at a competitive position over its competitors (Wadhwa, 2002).

In addition, the physical environment of the organization influences the nature of organizational social interaction and relationship between the organizational staff and clients. Activities like the provision of client-centered care, group interaction, and friendship formation influence the perception of the clients towards the organization. Therefore, organizations must adopt the most effective physical designs that will foster the retention of existing clients and attraction of new ones so that they can utilize the services they provide (Bitner, 1992).

Reference

Bitner, M. (1992). Servicescapes: the impact of physical surroundings on customers and employees. The Journal of Marketing, 56, 57 -- 71. doi:10.2307/1252042

Wadhwa. S. (2002). Customer Satisfaction and Health Care Delivery Systems: Commentary with Australian Bias. The Internet Journal of Health. Volume 3 Number 1. Retrieved….....