Marketing Global Marketing 6-1 Demographic Research Paper

A lot of people suggest that the variety of interior and exterior color schemes, and emphasis placed on safety factors by car manufacturers today, is due to in no little part to their longing to market cars to women, as well as men (7 Demographic Segmentation, n.d.).

Income

Another popular foundation for segmentation is income. A lot of companies target wealthy consumers with luxury goods and convenience services. On the other hand, many target products that appeal directly to consumers with moderately low incomes. "Examples include Aldi (a discount food retailer), Airtours holidays, and discount clothing retailers such as TJ Maxx" (Market segmentation - demographic segmentation, n.d.).

Social class

Many Marketers believe that consumers alleged social class influences their fondness for cars, clothes, home furnishings, leisure activities and other goods and services (Market segmentation - demographic segmentation, n.d.).Lifestyle

Marketers are more and more concerned with the effect of consumer lifestyles on demand. Unfortunately, there are a lot of different lifestyle categorization systems, many of them designed by advertising and marketing agencies as a method of winning new marketing clients and campaigns Dividing a market into diverse groups based on which stage in the life-cycles reflects the fact that people alter the goods and services they want and need over their lifetime (7 Demographic Segmentation, n.d.).

References

7 Demographic Segmentation. (n.d.). Retreived from http://www.examstutor.com/business/resources/studyroom/marketing/market_analysis

/7_demographic_segmentation.php

Market segmentation - demographic segmentation. (n.d.). Retrieved from http://tutor2u.net/business/marketing/segmentation_bases_demographic.asp.....