Environmental Factors Wal-Mart, the Public Term Paper

In what the economic stability of the United States is concerned, this has been of great use for Wall Mart, since it allowed it to develop a rather monopolistic position for itself. Thus, there have been many cases in which the goods' producers have complained because they could not sell their products at the prices they desired, when having Wall Mart as the main great buyer. When it comes to the global plan, as it has been outlined above, the economic stability should be seen as a sine-qua-non condition for choosing a country on which territory the company would expand.

In terms of technology, it has been assumed that it plays an important role in enforcing both domestic and global marketing decisions. For example, the Internet is the main means through which the CEO of Wall Mart Inc. communicates its decisions to the Managers of the company's hypermarkets in other countries. Thus, new approaches for electronic communication and e-commerce help solve problems. For example, many companies are using the Internet, fiber-optic telephone lines, or satellite transmission systems to immediately transfer data from a computer at one location to another."

On the other hand, social responsibility and ethic have both been two important factors that could be characterize the relationship of the company with its employees. Therefore, the policies directed towards the benefit of the personnel are the same in each country, no matter the gender, race or ethnicity.

All in all, it seems that the success of the Wall Mart company has turned into reality almost in all parts of the world where the company activates and, moreover, it has succeeded to defeat great competitors, such as Carrefour or Tesco by taking into consideration the factors which usually affect its marketing decisions: political, economic, technologic, social and ethical.

Bibliography

McCarthy, E. & Perreault, W. (2002). Basic marketing (14th ed.). McGraw-Hill/Irwin. 2002 New York, NY., pp. 549

Wal-Mart, at http://en.wikipedia.org/wiki/Wal-Mart

Wall Mart Inc., at http://www.answers.com/topic/wal-mart-stores-inc

Wall Mart, at http://www.walmartstores.com/GlobalWMStoresWeb/navigate.do?catg=316

Wal-Mart, at http://en.wikipedia.org/wiki/Wal-Mart

McCarthy, E. & Perreault, W. (2002). Basic marketing (14th ed.). McGraw-Hill/Irwin. 2002 New York, NY., pp. 549

Wall Mart, at http://www.walmartstores.com/GlobalWMStoresWeb/navigate.do?catg=316.....