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Business Plan: El Inka Peruvian Restaurant in Kerrville
El Inka Peruvian Restaurant in Kerrville will aim at maximizing its favorable geographical location. Kerrville is approximated to an hour drive from San Antonio in relation to the Kerrville County and popular escape destination in Texas. The mission of the El Inka Peruvian Restaurant in Kerrville is to ensure that each guest receives prompt, friendly, courteous, and professional service. This is with a view of enhancing clean comfortable and well maintained premises for our guests and staff. The main objective of the new business entity will be to provide a fair price, nutrition, and well prepared meals through utilization of quality ingredients. The organization focuses on meeting and exceeding our customers or target audiences' expectations with the aim of becoming the leading Peruvian Restaurant in Kerrville hence an opportunity to address the preferences of the consumers. The products of the organization will fall in three critical categories. These categories include Desserts, Main Dishes, and Cocktails & Drinks.
Table of Contents
Executive Summary
Company Analysis
Mission Statement
Vision Statement
Values
Products
Desserts
Cocktails & Drinks
Main Dishes
Unique attributes
Business Opportunity
Industry Analysis
Rivalry among Existing Companies
Threats of New Entrants
Bargaining Power of Suppliers
Bargaining power of the buyers
Threats of substitute products and services
Customer Analysis
Perceptions
Population
Ethnicity
Education
Competitive Analysis
Marketing Plan
Mission and Goals
Financial goals
Non-Financial Goals
Core Competencies
Situation Analysis
Target Market
Market Mix
Product Strategy
Distribution Strategy
Promotional Strategy
Pricing Mechanism
Operations Plan
Management Plan
Hiring and Recruitment Basis
Policy and Strategies
Organizational Structure
Financial Plan
Cash Flow
Balance Sheet
References
El Inka Peruvian Restaurant
Company Analysis
El Inka Peruvian Restaurant in Kerrville will aim at maximizing its favorable geographical location. Kerrville is approximated to an hour drive from San Antonio in relation to the Kerrville County and popular escape destination in Texas. Kerrville is located in the heart of the Texas Hill County thus the ability and opportunity to attract visitors from all over the United States and the world. These visitors include tourists, hunters, and campers who come to enjoy the natural scenic beauty surrounding Kerrville for miles in all directions and the aspect of sparkling, spring-fed waters of the Guadalupe River. There are various aspects about the Hill County that attracts the hunters, tourists, and campers. Some of these aspects of features include clear rivers edged by towering cypress trees, abundance of white-tailed deer, rare birds, wildflowers, craftsmen, cowboys, and mild climate touted as one of the main national most ideal climates. Kerrville also has the ability and tendency of hosting annual activities such as Texas State Arts & Crafts Fair, the Kerrville Folk Festival, Museum of Western Art, and Kerrville-Schreiner Park. Something is always going on in the region thus an appropriate opportunity towards the achievement of the goals and objectives of the restaurant.
Mission Statement
The mission of the El Inka Peruvian Restaurant in Kerrville is to ensure that each guest receives prompt, friendly, courteous, and professional service. This is with a view of enhancing clean comfortable and well maintained premises for our guests and staff. The main objective of the new business entity will be to provide a fair price, nutrition, and well prepared meals through utilization of quality ingredients. The business entity will focus on ensuring that all guests and staff undergo respectful and dignified treatment they deserves as they engage our staff in the context of El Inka Peruvian Restaurant in Kerrville. The new business entity will also focus on thanking all our guests for the opportunity to serve them with the aim of making an essential impression on our consumers or target audiences. These objectives will ensure that the organization achieves a fair profit consequently a sufficient contribution to the community with reference to Kerrville.
Vision Statement
The organization focuses on meeting and exceeding our customers or target audiences' expectations with the aim of becoming the leading Peruvian Restaurant in Kerrville hence an opportunity to address the preferences of the consumers.
Values
The new organization or business entity in the form of El Inka Peruvian Restaurant in Kerrville will focus towards implementation and integration of the following values addressing the needs and preferences of the consumers:
The business entity endeavors to be dedicated, disciplined and loyal in the provision of consistency, value, and great services to all out target audiences and consumers
Our team will need to be well disciplined, enthusiastic, fun loving group of individuals with great passion and integrity while addressing the needs and preferences of the consumers
The business will always strive towards the achievement of the highest level of cleanliness, offer direction, create unlimited opportunity consequently an essence in the generation of abundance growth and development
The business entity also strives to be an employer's choice through vital training and development of the employees for the achievement of success for each and every employee
To promote the essence of honesty, transparency, and accountability in the transaction of the organization with the aim of developing an essential reputation and image within the industry and market of operation
Products
The products of the organization will fall in three critical categories.These categories include Desserts, Main Dishes, and Cocktails & Drinks. This diversity is vital for maximization of the available opportunities in the market and industry of operation.
Desserts
These products will include
Picarones
Suspiro de Limena
Leche Asada
Alfajor
Helado
Peach Souffle
Lucuma Ice Cream
Tres Leches
Chocolate Cake
Lemon Pie
Passion Fruit Creme Brulee
Cocktails & Drinks
Under this category, the organization will focus on the provision of five critical products in relation to Chicha Morada
Algarrobina
Pisco Maracuya
Pisco Sour
Inca Kola
Main Dishes
The main dishes for our business entity will include
Trio Causitas
Piqueo Del Mar
Tiradito Nikei
Arroz con Mariscos
Tallarin verde con pollo among others.
Unique attributes
Our organization will focus on the utilization of the following unique attributes with the aim of achieving the objectives and goals
Commitment to excellence for the benefit of the target audiences and accomplishment of the specific mission and vision
The organization will also operate with clearly stated purpose and desired results by enabling the management, staff, and volunteers recite the mission statement on the spot
There will also be need for effective and efficient change in the management process to maximize the available opportunities and options in the market and industry of operation
Our organization will also focus on the implementation of the open and multi-directional communication for the improvement in service delivery
Another unique attribute is the implementation of the a cultural aspect as a form of continuous learning because of the essence of quality as essential in the realization of improved services and products to the target market
Business Opportunity
This business plan will focus on the provision of products and services to the visitors including tourists, hunters, and campers who come to enjoy the natural scenic beauty surrounding Kerrville for miles in all directions and the aspect of sparkling, spring-fed waters of the Guadalupe River. There are various aspects about the Hill County that attracts the hunters, tourists, and campers. Some of these aspects of features include clear rivers edged by towering cypress trees, abundance of white-tailed deer, rare birds, wildflowers, craftsmen, cowboys, and mild climate touted as one of the main national most ideal climates. Kerrville also has the ability and tendency of hosting annual activities such as Texas State Arts & Crafts Fair, the Kerrville Folk Festival, Museum of Western Art, and Kerrville-Schreiner Park. Something is always going on in the region thus an appropriate opportunity towards the achievement of the goals and objectives of the restaurant. The business opportunity will need to address this opportunity with the aim of maximizing the available products and services in Texas with the aim of increasing the level of profits and revenues at the end of the financial year.
Industry Analysis
This industrial analysis will focus on integrating Porter's five-force analysis.
Rivalry among Existing Companies
There are a few major players within this industry with the ability to provide products and services at relatively lower prices. This is an essential concept towards attracting new consumers while offering protection to the existing ones thus the opportunity to address the increasing cost of operations and distribution within the market and industry of operation. This makes the rivalry to be vigorous with no indication of transformation in the near future because of three vital reasons. The first aspect is the ability of the major players in the industry to focus on the expansion of the operations thus attracting new consumers with the aim of increasing the volume of sales revenues and traffics at the current stores. The industry is also experiencing maturity stage hence the critical level of rivalry among the few players. The second aspect of the vigorous rivalry is the tendency of the consumers to switch from one supplier to another while experiencing low costs of operations or switching with the aim of satisfying their needs and preferences. There is….....