Business Information Systems Intuit Case Thesis

For a product configuration system to be effective it must be able to submit orders directly into production while at the same time being able to determine what the Available-To-Promise (ATP) ship dates are (Mendelson, Parlakturk, 2008). Instead of just giving the standard four to six weeks I'd also integrate the product configuration systems to supply chain systems to ensure that accurate Available-To-Promise (ATP) dates (Gunasekaran, Ngai, 2009). I'd use this as a competitive differentiator to ensure that customers could be very well informed as to when their sofa or furniture was going to arrive. All of these systems would also be integrated to an analytics system so it would be possible to know what the status of orders and shipments were on a continual basis.References

Gunasekaran, A., & Ngai, E.. (2009). Modeling and analysis of build-to-order supply chains. European Journal of Operational Research, 195(2), 319.

Johansson, Johny K., & Nonaka, Ikujiro. (1987, May). Market Research the Japanese Way. Harvard Business Review, 65(3), 16.

Kate Maddox. (2006, April). Microsoft research paves way for 'People Ready'. B to B, 91(4), 62.

Lorne McMillan & Brenda Ng. (2007). Ethnography within consumer research -- a critical case study of Consumer Film Festivals. International Journal of Market Research, 49(6), 707-714.

Mendelson,….....