Dunkin' Donuts the Message Presented Term Paper

It seems as if they are branching out to become almost a fast-food location, rather than just a coffee and donuts location, and that makes me wonder about the quality of all these new food items.

The video shows a company that is concerned, even obsessed with quality. The Web site shows a company that is concerned with quality, but that is attempting to broaden its customer base by including information for young people, businesses, and even areas where there are no Dunkin' Donuts stores.The Web site enhances the information given on the video, and indicates the company is successful, growing, and interested in the people it serves. They seem to complement each other very nicely, and the overall impression of the company is a good one, actually better than I initially had. The video helped make the company more "real," and the Web site makes it more human......