Disney Corporation and Its Approach Essay

They can participate in a variety of programs from credit unions to service awards, contests, and other programs. There are employee stores in many locations, and childcare facilities in California and Orlando. Because of the allure of Disney, some experts call this capturing the "heart" of the employee. They buy in to the company's belief system and represent it totally, because the entire corporate ideals mesh with their own.

Another motivational technique is an extensive training environment for all employees. They offer an Executive Development Program called "Disney Dimensions," and a program called "Disney Way" that introduces the many diversified companies to management and above, and it offers training in professional and management development. Employees also participate in programs on ethics, integrity, and diversity. Most inspirational is the e-learning program, that will allow employees anywhere in the world to continue their education online.

Motivation at Disney is mostly about the job the cast members are doing and how they interact with the guests. As the news analyst wrote, while Disney is trendsetting in many areas, in their employment practices, they are rather outdated. For example, employees follow strict guidelines for how they interact with guests, and they are not allowed to deviate from these rules. In the best corporations, motivation includes empowerment for the employees to make their own informed decisions to deal with situations effectively. Disney's policies, at least for cast members, are far more restrictive, and that can be damaging at best. It seems that the Disney "magic" is also what attracts many employees and keeps them there.Disney is still a magical world, whether it is in the parks or its many divisions, and that has to attract a wide variety of employees.

The best practice Disney has going for it is its brand name, universal recognition, and the desire of many people to work there. Because of this, they do not have to engage in as many motivational activities, at least lower on the employment ladder. Compensation, stock options, and management contracts are motivational at the higher levels in the company, and then there is the prestige of working under the Disney umbrella. For the seasonal and part-time workers, it seems about all the motivation they get are some rewards, recognition, and pay. To retain a more qualified workforce, especially in the parks, Disney should develop more motivational programs for their employees, and pass on at least some benefits to the part-time employees. Motivational techniques such as empowerment and more freedom would help, as well. The Disney model may have worked in 1955 with Disneyland opened, but today, new motivational techniques would bring in a higher quality workforce that could give Disney a much-needed facelift.

References

Editors. (2010). Selected financial data. Retrieved 13 March 2010 from the Disney Corporation Web site: http://amedia.disney.go.com/investorrelations/annual_reports/WDC-10kwrap-2009.pdf.

Editors. (2010). Standards of business conduct. Retrieved 13 March 2010 from the Disney Corporation Web site: http://corporate.disney.go.com/corporate/conduct_standards2.html.

Scott, R. (2005). Disney corporation….....