Upsbeijingad in the Current UPS Term Paper

One idea could be to use the Olympic rings as cogs in a wheel of motion featuring UPS as one of the cogs.

Their approach to the Chinese public is the right approach and is done in the correct style. The ad appeals to the Chinese national pride and seeks to show that UPS understands that pride and wishes to ensure that the pride is justified. The public will likely show curiosity as to an American product such as UPS and will very likely pick up on the somewhat heavy-handed approach to patriotism used by UPS.

The advertisement also does an excellent job of touting UPS attributes and the many different services the company provides. Using phrases such as; receiving, shipping, packaging, transportation and storage informs the reader of the many services offered by UPS that many consumers may not have previously considered.UPS also does a good job in the ad by including services provided for companies such as time-definite services, returns, management and distribution of consignments and even brokerage services. These are all services that many companies would find enticing.

The timing and venue also seem to have been defined in a manner conducive to conveying the message in a clear and timely manner.

The Olympics will be held within the next year, but the BOCOG has been frantically preparing for a number of years. By running the ad after the opening of the service center, and before the Olympics actually start, allows for maximum visibility of the ad. Overall, the advertisement was well done and effective in style and….....