Crocs SWOT Analysis the Intent SWOT

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There is also no support for a distributed order management hub or application to coordinate the global supply chain. This leads to significant duplication of effort over the long-term.

Opportunities

1. The company is excellent at creating partnerships and alliances, and needs to use the Disney model to grow the business globally.

2. Acquisitions in the sports equipment and footwear market have been managed well from an organizational integration standpoint, yet have not made significant revenue contributions. There is the potential to grow this area of the Crocs business beyond 4% as mentioned in the case study.

3. The manufacturing processes Crocs uses are based on injection molding techniques that have the potential for significant cost reduction over time. The company needs to look at these process areas and find additional savings by streamlining these production strategies.

4. Based on the evidence in the case, the company has significant potential for offering build-to-order or custom shoes. The made-to-order market for Crocs could be very significant.

5. Deciding to place compounding facilities build in Canada, China and Mexico could serve as the basis for significantly growing sales of their shoes in these markets. Crocs management needs to look at these as markets, not just low-cost production centers. 6. Global order fulfillment is an evolving core strength of the company.
Threats

1. Spreading itself too thin with the shoe style variations and the many different approaches to managing product lines has the potential to cost the company tits cost advantages due to contract manufacturing efficiencies.

2. Financial condition as of 2009 makes the company a relative easy target for a hostile takeover.

3. Significant threat of tariffs and higher production costs based on purchasing a manufacturing center in Mexico, as the U.S. government charges duties between 3% to 37.5% on inbound goods. The greater to complexity and cost in the shoe, the greater the tariff. This is a major threat for the company.

4. Risk of having too much manufacturing in one nation as manufacturing partners in China contribute 55% of global units sold.

References

Bruell, A.. "Crocs gets animated in push to highlight product breadth "

PRweek 1 Jul 2010

Finnegan, C., E. Olson, and S. Slater. "It's More Than Green to be Keen. " Marketing Management 18.5 (2009): 26.

Appendix

TABLE 1: COMPARATIVE ANNUAL RATIO REPORT

(RATIO, EXCEPT AS NOTED)

WOLVERN WW

DECKERS OUT

CROCS INC

MADDEN ST

K-SWISS

ROCKY BRAND

ICONIX BRAN

LACROSSE FT

Dec09

Dec09

Dec09

Dec09

Dec09

Dec09

Dec09

Dec09

LIQUIDITY

Current Ratio

3.790

5.165

3.084

3.655

10.164

8.263

2.118

4.562.....

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