Corporate Culture Is the Collective Term Paper

Total Length: 960 words ( 3 double-spaced pages)

Total Sources: 5

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Microsoft, unlike Apple, is not secretive. Microsoft usually offers previews of their products several months before its official release (Lloyd, 2011). They do this as it is its corporate culture. This enables customers to evaluate the product before deciding to buy. On the other hand, the company is able to get feedback regarding to the product from the customers (Lloyd, 2011). This helps the company to improve on the product before its official release. Microsoft has a set of brilliant and hardworking employees. Most of these employees are computer software developers (Lloyd, 2011). While Apple corporate culture focuses mainly in designing new and unique products, Microsoft corporate culture focuses on making money through sales of their products.

There are several ways that the unique corporate cultures of these two companies have benefited from other's competition. First these companies have partnered together to develop certain software. Second Microsoft has started producing software which are compatible with the Apples product (Lloyd, 2011). A good example is Microsoft Office for Mac. This has made apple increase its sales as many customers all over the world are competent with Microsoft software. This has also benefited Apple as this has lured many customers to buy its products.

There is a high possibility that both Microsoft and Apple are likely to change their corporate cultures in the near future. Due to the shortcomings associated with preview of products, Microsoft may change its corporate culture and become secretive.
For instance, developers usually take advantage of the preview version to manipulate the code hence cracking it. This becomes a great loss to the company as people can get the full version of the product without purchasing (Whiting, 2011). When it comes to able, the company is likely to change its corporate culture by producing products that are compatible with software from Microsoft such Windows operating system. This will greatly be an advantage to customers as they will enjoy products from both companies at the same time.

Conclusion

In conclusion, it is clear that corporate culture plays a very important role in determining the success of any organization. Both Microsoft and Apple have different corporate cultures that have thrived in the companies for a very long time. These cultures have helped the two firms to benefit from one another. As new discoveries in the world of computing prevail worldwide, there is a high expectation that the corporate cultures of these companies will change in the near future.

References

Company vitae apple. (2012). Management Today,, 16-16. Retrieved from http://search.proquest.com/docview/927127983?accountid=35812

Erickson, J.A. (2008). Corporate culture. Professional Safety, 53(11), 35-38. Retrieved from http://search.proquest.com/docview/200397615?accountid=35812

Goltz, J. (2009). Corporate Culture. FSB: Fortune Small Business, 19(8), 61.

Judith, a.E. (2008). Corporate culture. Professional Safety, 53(11), 35-38. Retrieved from http://search.proquest.com/docview/200397615?accountid=35812

Lloyd, J. (2011). Microsoft. Marketing, 116(16), 33-33. Retrieved from http://search.proquest.com/docview/920213235?accountid=35812

Whiting, R. (2011). Microsoft. CRN, (1308), 37.….....

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