Computer Information Systems Marketing Information Term Paper

Future Development Trends

The pervasiveness of the Internet and the increasing availability of development tools for creating analytics applications are together serving as the catalyst for the development of an entirely new set of predictive analytic and modeling applications where the performance of specific strategies can be simulated and planned for (Gounaris, Panigyrakis, Chatzipanagiotou, pp. 615, 616). Second, the development of collaborative platforms based on the Internet is also making the data collection function of Marketing Information Systems much more streamlined that has been the case in the past.

Conclusion

Marketing Information Systems are transforming the accuracy and speed that companies' marketing, sales and senior management can react to market conditions effectively. The growth of these systems is in direct proportion to the increasing speed and uncertainty new markets and market conditions influence company's plans and results.

References

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Elizabeth Daniel, Hugh Wilson, Malcolm McDonald. "Towards a map of marketing information systems: An inductive study. " European Journal of Marketing 37.5/6 (2003): 821-847. ABI/INFORM Global. ProQuest. 29 Apr. 2008 www.proquest.com.

Spiros P. Gounaris, George G. Panigyrakis, Kalliopi C. Chatzipanagiotou. "Measuring the effectiveness of marketing information systems:an empirically validated instrument. " Marketing Intelligence & Planning 25.6 (2007): 612-631. ABI/INFORM Global. ProQuest. 29 Apr. 2008. www.proquest.com

Ronald L. Hess, Ronald S. Rubin, Lawrence a West Jr. "Geographic information systems as a marketing information system technology. " Decision Support Systems 38.2 (2004): 197-212. ABI/INFORM Global. ProQuest. 27 Apr. 2008. www.proquest.com

Joel Le Bon, Dwight Merunka. "The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities. " International Journal….....