Cinematography in the Clip Is Essay

Before young Hendrix chooses the Pepsi over the Coke, the only sound heard is the honking of passing cars. Once the Pepsi is open and the guitar is shown, the Hendrix song begins to play. When he looks to the Coke machine, the irritating sound of the accordion begins to play. The relationship of the clip's image and sound makes the message loud and easy to understand. Anytime that Pepsi is in the scene, cool music plays. Anytime that Coke is seen, unpleasant sounds are played. While Pepsi's message of superiority is obvious, there is another subtle message provided by sound.Because the scenes before choosing Pepsi used only car horns as sounds, it is possible that Pepsi is indicating that life is a blank canvas before choosing a soft drink. It's hinted that if Coke is chosen, life will be boring and old fashioned, but if Pepsi is chosen, a rock star life is possible. While there are many other messages that can be interpreted through the commercial's sound, these are just a few.

Overall, the Pepsi commercial is a great advertisement. Through using sound, editing, and cinematography, it was an excellent way to combine filmmaking….....