Branding Ponds Pest Analysis Political the Political Research Paper

Branding

Ponds PEST Analysis

Political

The political environment in Turkey is one that can be defined by relative stability; especially compared to other countries in the geographic region. In 2005, the EU and Turkey began formal EU accession negotiations. Turkey has adopted many European Union directives, regulations and laws in anticipation of accession. While continued delays have cooled popular interest in EU membership, Turkey's political and business leadership remains committed to joining the EU, and the current government understands that the process itself contributes to Turkey's global competitiveness (U.S. Embassy, 2012). The political stability of the country make is a prime target for various exports to Turkey.

Economical

Because of its proximity to the unrest in North Africa, Turkey has been punished by equity investors and as a result the country has gone from one of the best performing emerging markets in 2010 to levels not seen since March 2006 (Business Insider, 2011).However, undeterred by the 2009 global economic crisis, Turkey has managed to flourish in the global market. The Turkish economy is expected to experience robust growth at a13.2% CAGR over the next five years and reaches $1,226 billion by 2017 (Bureau, 2012). Most of this growth has been in the services industry however the total amount of imports has improved as well. The growth has not been experienced across the board and some sectors of the economy are sluggish. However, for a product imported as a low-cost leader this could actually be beneficial for a product like Ponds.

Social

The Turkish are a fairly heirarchial society that has a respect for rank, education and authority (Carter, 2010). Older people and people of authority are thought to be wise and are treated with respect. Yet at the same time….....