Technology Impacts Relationship Marketing the Term Paper

Called a constraint engine, the approach these software applications use is to concentrate on a unique set of customer inputs, typically gained over a website, to provide a solution set for the customer. Cisco has created a guided selling system that will configure an entire network, and American Power Conversion has also created one that can configure an entire raised floor it installation. The use of guided selling systems and configurators for the strengthening of customer relationships has been a very successful strategy on the part of the companies mentioned in addition to many others, as this technological approach saves salespersons' time while also providing customers what they need when they need it, as is the case with commodity products for example.References

Lager, M (2006). Pointing to Profits. Customer Relationship Management, 10(5), 24-28,30. Retrieved March 13, 2008, from ABI/INFORM Global database. (Document ID: 1033819151).

Ong, K, Lin, Q., Nee, AY (2006). Web-based configuration design system for product customization. International Journal of Production….....