Kroger's Ratios. Then, a Comparison Company's Ratios Essay

Kroger's ratios. Then, a comparison company's ratios industry's ratios undertaken. Do discuss ratio measuring, formula calculate amount year period. We utilizing ratios evaluate performance condition company determine areas investigation.

Analysis of Kroger

Kroger has made intense efforts to improve and consolidate a strong position within the industry and, in some instances, it has managed to advance its condition. However, in order to construct a more faithful and realistic review of the company's condition and performance, it is necessary to assess the evolution of its ratios.

At the level of the returns on assets, invested capitals and shareholders' equity, overall decreases are observed throughout the past recent years -- from 2006 through 2010. In none of the three cases were there direct and sustained decreases, as the ratios fluctuated. The decreasing trend was however set starting with 2008, concomitant with the outbreak of the economic crisis. This virtually means that Kroger became less able to generate profits from its investments, equity and assets. Also, that means its condition and performance weakened throughout the years.

In 2010 however, the ratios once again increased and revealed massive improvements. This trend was also consistent with the general evolution of the market, revealing once again that the primary causes for the decreases were generated by external factors, rather than internal issues.The revival of the ratios in 2010 -- for both the company as well as the industry -- is indicative of improved economic conditions within the macro environment, which allows economic agents to improve their condition and performances.

The evolution of the returns on assets, invested capital and equity are similar and can be assessed as patterns. The same cannot however be said about the gross margin, the earnings per share, the asset turnover, the invested capital turnover or the equity turnover. In these cases, the evolutions of Kroger have not followed specific patterns and have generally fluctuated in terms of both angles of analysis -- relative to the company's evolution in time and relative to the industry.

The single ratio which reveals a sustained growth trend is represented by the asset turnover, which has gradually increased on yearly bases. Within the industry however, the asset turnover has registered mostly decreases and stagnations. This reveals higher levels of performance and improved condition for Kroger relative to the industry, which would be based on the internal strengths of the organization.

In terms of the other ratios, these have registered movements which cannot be generalized in trends and patterns. It is as such difficult to assess the position and strength of the company, but.....