How to Buttonhole Elected Officials Essay

journal Public Health Advocacy asserts that "We need unchained voices to challenge the powers that rule our world" (Avery, et al., 2003). The article goes on to insist that "Advocates have the freedom to agitate for the advancement of agendas," and for the American Public Health Association (APHA), that organization unchained the voices of their members to put pressure on members of Congress to: a) protect public health funding; b) protect the Affordable Care Act; and c) pass comprehensive legislation to reduce gun violence (APHA, 2013). This paper reviews the goals, the objectives, the message, the purpose and the media strategies that APHA used (and will use) as they advocate for public health issues.

The Public Health Action Campaign

The strategy that this campaign used in 2013 was timed to coincide with Congressional recess windows of time. Instead of APHA members going to Washington, D.C., members will buttonhole their senators and representatives when those politicians come back to their districts. The campaign points out that between June 29 and July 7 is one recess when elected officials will be in their districts, and then again from August 3 to September 8.

Members of APHA are urged to gather colleagues together (local health professionals and others interested in preserving and improving health institutions and health legislation) and arrange meeting (face-to-face) with member during the recess.They are also urged to call or email members of Congress [HIDDEN] ) and APHA provides a "sample phone script." They are asked to write letters to the editor of the local paper; use Twitter and Facebook to make the case for continued support for healthcare groups; and take photos of the visits with Congressional members and send it to APHA for "national media exposure" (APHA, p. 4).

Among the many institutions and laws that this campaign sought to advocate for is the Centers for Disease Control and Prevention, an enormously important group. The CDC is the "command center" for public health defenses against infectious diseases, and Congress has "made drastic cuts" to CDC, and that is unacceptable in terms of the health of the nation (APHA). Also Congress needs to support the….....