Wedding Market Planning Developing a market plan and strategy for weddings is a challenging endeavor, primarily because it is a highly-differentiated industry that interestingly requires the planner to establish linkages to different kinds of industries. While it is highly specialized as a business, the business owner or planner must be savvy enough to know other businesses as well to remain competitive in the wedding planning business. Market planning and strategy in

Princess for a Day American weddings are big business. Since 1990, the average amount spent on weddings has doubled to nearly $28,000. According to Daniel Lagani, vice president and publisher of the Conde Nast Bridal Group, "The wedding industry is not only vital but is in fact thriving" (CNNMoney.com, 2006). Increasingly, couples of marrying for the first time later than couples of a generation ago. They tend to have more education

rings appear to be the same, at least to the viewer's casual eye. There the rings lie, side by side. Two simple gold bands, each embedded with five diamonds. The two rings are exactly the same in appearance, yet so different in their meaning to the wearer. One ring is a ring that is now lost to the wearer, the other is the ring's replacement. But although the rings

WEDDING White Gown The white wedding dress: Showcasing the (commoditized) body The wedding dress as body-dominant or body-subordinate "The 'traditional' or lavish wedding denotes a religious setting, a bride dressed in a long, white gown, a multi-tiered white cake, abundant flowers, attendants in matching finery, a reception, and a honeymoon and is the dominant form in much of global culture today" (Iovan et al. 2011:29). A critical component of this festivity is finding the

Burke had a "puissant sense of the potency and efficiency of the word," Schwartz goes on (Schwartz 1966), which meant that man reveals his "symbolizing capacity through language." The ceremony continues, with some spiritually appropriate remarks offered by the clergy in charge. Sometimes, the bride and groom write the script from which the clergy will read. And often, the bride and the groom write their own personalized vows. But in

6% of all bakeries in Canada within the province, it's clear that a uniquely positioned bakery could have a significant market potential in the Vancouver market specifically. With 211 total retail bakery outlets in all of British Columbia, the proposed bakery and party supplies story would just several key competitors. The following table provides an analysis of the proposed retail stores' key competitors in Vancouver: Competitors to Bakery & Party Store Bakery Strengths Weaknesses Anna's Cake