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The slogan "Everyday low prices" is common throughout the store and many goods are signed indicated that they have been subject to a recent price reduction.
Wal-Mart does appear to want to establish a strong presence in the community. The store is large, as is the parking lot. There is a clear intention to draw a substantial number of customers from the community and to become a major retailing force in the area. The location is a primary form of marketing for the company. Geographically, the location is out of the way, but physically its large presence makes stands out even among other box stores. And the Wal-Mart is much larger than conventional retailers. It would take a long time to walk past the Wal-Mart, and it cannot help but be noticed by all who pass it. Wal-Mart does have a large Internet presence -- they are second to Amazon in online retailing -- but the physical store appears to remain the cornerstone of the company's business.
The establishment projects dominance more than anything else. It is large and imposing. The selection of goods is immense, the customer base broad and the prices low. Whatever Wal-Mart does, it appears to do better than its competition does. It is not particularly welcoming -- the color schemes are unattractive and the store layout is a bit sloppy. The lighting is harsh...
The store appears more to be designed for efficiency, particularly in the way you are guided to certain low price goods throughout the store, something that brings you to different sections where you can be exposed to other goods as well. The Wal-Mart store does not connote high-tech -- everything looks cheap -- although it is well-known that behind the scenes Wal-Mart's distribution network is one of the most high-tech and innovative in the retailing world. One would not guess this from the in-store experience.
I did not find the service personalized at all, and the store was not convenient. In addition to be located out of the way, the parking and shopping experience is very time-consuming, especially for people only buying one or two items. However, Wal-Mart does attract a lot of customers from the community. People travel from distance to visit the nearest Wal-Mart, so it obviously has an attractive proposition. The company does not attract people with its environmental record, although there is no indication that this record is particularly poor. The company in general does not project an image of being responsible, however. I have seen many advertisements for Wal-Mart. They advertise using a number of different media, and of course are a household name at this point.
The Price-Sensitive Affluents, Wal-Mart has learned (Wal-Mart Annual Reports) is more interested in finding an exceptionally good deal and not necessarily concerned about the shopping experience. This is particularly true as one of the strongest factors influencing the execution of their strategy, the emerging global recession during this timeframe, takes hold. Again as with the Price Value Shopper and the paradoxical purchasing patterns of the Brand Aspirational segment show,
Wal-Mart and Employee Rights Labor cost is always considered as the main issue, mostly in case of employees' unionization at Wal-Mart. This was noticed when Wal-Mart showed a remarkable earning at the rate of 44% per annum for its labor working on hourly basis. Another point which brought this issue ahead was when the sales clerk of Wal-Mart in 2001 earned wages below Federal Poverty Scale. According to an issue of
discount chain store Target is inseparable from the history of the Dayton Hudson Corporation, a long-standing leader in American mass retail. In 1902, George Dayton opened a modest department store in downtown Minneapolis named Goodfellows, one of the many that appeared on Main streets all over the United States. Over the course of the next few years, while changing the company name several times before settling on The Dayton
Business Ethics "Wal-Mart: But we do give them a 10% employee discount" reveals a highly quantitative standpoint, by pointing out the facts behind Wal-Mart's management of its human resource. The editor places an increased emphasis on revealing years, amounts, facts and figures and all these are intended to provide a clear image to the reader. Additionally, they are intended to preserve the objectivity of the authors in presenting the situation at
Kmart Corporation and its performance problems that have become evident over the past few months. First we will provide an overall description of the organization including its macro and microenvironments. Next we will diagnose the apparent problems that the Kmart Corporation has. The paper will then present a plan of intervention and implementation. In addition we will evaluate the plan and discuss the effect the changes will have on
Kmart is one of America's most well-known retailing names, yet in the past ten years the company has fallen on hard times. Competition has come in multiple forms, from discounts like Wal-Mart and Costco, to category killers like Home Depot to online retailers like Amazon.com. Struggling with declining sales and mounting debt, Kmart was purchased by equally struggling Sears Holdings in the latter's attempt to reshape its business and improve