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At this level, focus should be on meeting the needs of the graphic design industry. It is at the graduate level where intense discussion of theory should be developed. I agree with Frascara on this point. In most disciplines, such discussion is typically conducted at the graduate level. The average graphic design student can benefit from this work where applicable, especially if Frascara's proposed reference centers are created.
One of the main reasons Frascara wants to shift the emphasis of undergraduate education to meeting the needs of the industry is because he feels that the communication aspect of graphic art is understated in the current educational system. Greater specialized would allow for more in-depth training, allowing students more focus on this part of the discipline. I agree with his view that this aspect should be emphasized more. It will provide designers with a greater toolkit for the working world, but will also give them a stronger foundation for further, independent, exploration...
If at its essence design is a discipline centered on creating a message and having that message understood, then that is the primary obligation of the design. Frascara himself argues that the design's success should be measured on the basis of the audience's response. This does not imply social responsibility; it merely implies responsibility to the message. The responsibility of graphic design, in effect, is to ensure that the message is received as intended. There may be social responsibility embedded in the message itself, but the design is merely a communication tool, no matter how responsible or irresponsible the message might be.
Works Cited
Frascara, Jorge. (1988). Graphic Design: Fine Art or Social Science? Design Issues. Vol. 5, No.1 (Autumn, 1988) pp. 18-29
Works Cited
Frascara, Jorge. (1988). Graphic Design: Fine Art or Social Science? Design Issues. Vol. 5, No.1 (Autumn, 1988) pp. 18-29
He maintains that graphic design discussion is flawed for a number of reasons, and these flaws have led to distortions about graphic design and its principles. He writes, "He and other avant-garde artists made a major impact in the visual development of graphic design, but they also raised the importance of their esthetic approach to a point where they communication link with the common denominator they were addressing broke
Thus, we assume that children gifted in the arts are every bit as intellectually endowed as those with academic gifts. The relationships among giftedness, talent development, and creativity are challenging areas of research. Because researchers lack consensus about what constitutes creativity itself, progress in developing operational definitions of "creativity" has been slow (Clark & Zimmerman, 1992-page 344; Csikzentmihalyi, 1996; Hunsaker & Callahan, 1995-page 2). Although some scholars agree that creative
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Multimedia options and technology buttress need for graphic design Technology, as they say, is everywhere. And it's in everyone's hands. Fifteen years ago, cell phones were still uncommon among adults. Today, it seems peculiar if a young child doesn't own one, too. But phones are just a mere segment of the communication and multimedia explosion. The emergence of smartphones, Blackberries and iPads have made information accessible and available immediately, right upon our
Life as a graphic designer vs. An illustrator 'What can you do with an art degree?' This is a common question asked of students who major in studio art or who get an MFA (Masters of Fine Arts). However, there are many professions which allow artists to create art and make a living. Two of these professions are that of a graphic designer and an illustrator. These professions share the
Art and Design: Why the Graphic Designer is not the Same as an Artist In the 20th century "art" began to veer away from traditional norms and standards and take on a more commercial aspect, utilizing the means of mass production to become "designer" art. Therefore, it is natural that one might argue from a technical standpoint that graphic designers should be considered as artists. This paper will argue, however,