Business Information Systems Morae software: Who produces it? What is its purpose in terms of systems development? What are some examples of the type of information it captures? How could a company use this information?

TechSmith is a leading provider of screen capture and recording software who has successfully transition into a variety of products based in their core strengths in this area. Their Morae software suite is based on three components including the Morae Recorder, Morae Remote Viewer and Morae Manager. The system as designed is well suited for usability analysis and testing yet could have more robust analytics functionality (Powell, 2005). This system captures how users interact with a Web page, specifically concentrating on how screen recording and capture methods can accelerate new product development. The company's flagship products include Snaglt and Camtasia products. Development teams would use this data to...

The systems also include data translation functionality, yet reviewers would like to see more done in this area for interpolating results directly into analytical feedback that could be used in defining feature enhancements for customers of this system (Powell, 2005).
2. Explain what is meant by: (a) an eye tracking "heat map"; and (b) an F-shaped pattern with respect to using a website. What are the implications of these concepts for website design?

An eye tracking heat map shows graphically what elements a person visiting a Web page looks at first. Heat maps are very useful for determining the prioritization of features and options on a given Web page, in addition to how best to manage the many variations in design options for best results. These are also critically important for creating an effective series of navigational options on a…