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But Android is also available on low-end devices. This is a market unserved by either Apple or Blackberry. The low-end market is especially popular in the developing world -- consider that India now has an Android tablet priced at $60. By virtue of covering all price ranges in the market, Android is poised to take a dominant share of smartphones. In addition, the differentiation that its manufacturers are engaging it has propelled Android smartphones into a position of technological leadership, challenging Apple and surpassing Blackberry.
Consumers appreciate the structure of the Android product, even going beyond the basic price and innovation concerns. With Android devices, consumers are not tied to a relationship with any one company. This stands in contrast to the Apple and Blackberry business models, which emphasize the tied nature of the product. Android users are able to switch between manufacturers and they are able to work with whatever software they want as well.
The only competing open operating system is Microsoft's mobile version of Windows. However, Google had first-mover...
While Microsoft is expected to compete in this space for years to come, it simply was unable to match the brand power of Android, which consumers perceived as something fresh and new, compared with Windows. By getting to market first, Android attracted both the manufacturers and the developers, not to mention the carriers. As a result, it has a critical mass of partners and vendors that any subsequent competitor will have trouble matching. At this point, it will take a vastly superior operating system to overthrow Android as the result of Google's shrewd strategy.
Overall, Android has used the openness of its operating system to build market share rapidly. Google has engaged manufacturers of smartphones and developers alike, creating a product that has a much broader and deeper range of devices and applications than its competitors can deliver with their closed systems. For this reason, Android appeals to a wider swath of consumers, resulting is its dominant market share in the smartphone industry.
Operating Systems Requirements of my Company To keep up in a significantly competitive globe, my company has to operate as effectively as feasible. In time, any type of firm not running effectively will run out company. Effectiveness is more crucial for little and medium-sized companies, since their sources are restricted compared with huge worldwide business. Provide workers safe, constant accessibility to info. I have a benefit over bigger rivals since my business can
Also, there will be an availability of high quality audio and video that will render mobile phone a portable entertainment centre (Team Digit 2006). An operating system (OS) is the computer program which translates user input into instructions for the hardware components of a computer or other www.mahalo.comtechnological device. An OS provides a graphical interface through which a user can manage file systems, maintain hardware and install additional programs. At
NFC is going to revolutionize the smartphone as an e-commerce platform. Conclusion The proliferation of smartphones continues to lead to exceptional growth of application development across all platforms, with Android being the clear leader in the last six months of development. The decision to make the platform and source code both open have contributed to Google quickly overtaking Apple and their iPhone OS operating system in terms of market share. It
Smartphone Market Environmental Analysis Wireless technologies, hardware platforms and the operating systems enabling them are the most disruptive series of innovations influencing how people, companies, organizations and entire nations communicate (Bradley, 2010). Leading this transformation is the continual developments in operating systems and applications that are making enterprise application-level functionality available on smartphones and tablet PCs at an increasing rate. Microsoft and their Windows Mobile operating system and their recently announced
Android Tablet In the hands of a consumer, seeing a tablet computer was a rare experience, just a few years ago. A niche between personal computers and smartphones is filled by the tablet computers. In compare to typical smartphone, tablets tend to have faster processors. This paper will address a marketing plan for the Android tablet, with an appropriate positioning statement, its positioning in the market place, the image to be
Smart Phone Pricing and Distribution Channel Analysis The pricing strategies and tactics of innovative products including smart phones more effectively and clearly define their position in a market compared to another other strategy including marketing and advertising (Piercy, Cravens, Lane, 2010). The decision to pursue a specific pricing strategy will have a long-term impact on how the value of the smartphone is perceived by customers, and will also impact how elastic