Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
PR Advertising
The film 12 Years a Slave is promoted using a multitude of tools. There are several objectives of the public relations campaign. The first is to gain as much exposure for the film as possible, so that as many potential consumers are aware of its release. The second is to create interest in the film. This is done through a campaign that emphasizes education about the film's content and the relevance of its story. Lastly, the quality of the film needs to be projected by the public relations.
Public relations is defined as the "strategic communications process that builds mutually beneficial relationships between organizations and their publics" (PRSA, 2012). This definition identifies that public relations has two components -- the sender of the information and the receiver. The role of the public relations is also defined here as one of relationship-building, which implies something greater than one-way communication. Through this lens, we can examine the public relations efforts related to 12 Years a Slave.
The actors and others involved in the production of the film have gone on talk shows to discuss the film. This is a common public relations tactic or a new film release. Essentially, the talk shows in particular exist to serve as an outlet for media content providers to push a message. The talk show benefits from having a topical guest -- new release movies are always big draws with the public -- and the film's producers and public relations team gets the opportunity to increase the exposure of the film. The actors speak to the talk show host, and this...
The film has thus far garnered significant praise, something that is promoted in the public relations. These awards help to generate buzz about the film. The awards serve as media talking points and prompts, especially when the film in question is still in release. For example, Friedman (2013) notes some major awards that the film has recently one, which helps to establish a premium marketing position for the film. The positioning establishes not only that this is a film about slavery but that it is also a very good film.
The movie's success has also prompted considerable debate about the role the movie plays in promoting discussion about slavery and its legacy today. McKinney (2013) notes that the movie has sparked discussion about the fictional construct of race and that the movie challenges the notion of the free black man, in a society where race is still an important…
References
Friedman, R. (2013). "12 years a slave" chosen best picture by Boston film critics. Showbiz 411. Retrieved December 8, 2013 from http://www.showbiz411.com/2013/12/08/12-years-a-slave-chosen-best-picture-by-boston-film-critics
McKinney (2013). A film about race. McKinney and Associates. Retrieved December 8, 2013 from http://www.mckpr.com/voice-matters-blog/a-film-about-race
PRSA. (2012). PRSA announces the final definition of public relations. Ragan's PR Daily. Retrieved December 8, 2013 from http://www.prdaily.com/Main/Articles/PRSA_announces_the_final_definition_of_public_rela_10993.aspx
PRSA Perhaps the clearest violation of the principles of the Public Relations Society of America (PRSA) in Wag the Dog is its essential premise: the PR firm is working to create the impression that the U.S. is at war to save the reputation of the current president, even though the country is still at peace. The PR firm deliberately deludes the American public into believing falsehoods based upon the needs of
Partial cost recovery. This is an objective that might have interest for an organization that has other revenue sources. Maximize quantity. The objective seeks to maximize the quantity of products/services sold or the number of customers in order to reduce costs in the long-term as predicted by the learning curve, also known as the experience curve. Quality leadership. Use price as a tool to designate high quality and position the product as
The real estate concept is very different in Great Britain. It consists of a system of bidding and auction. Still this obstacle did not stop Countrywide's management from seeing a wave of change. Many other companies had already seen Great Britain as an entry point into the rest of Europe. These success stories are Safeway, Wal-Mart and Pizza Hut to name a few. The means to acquiring a ready-made
popularity of foreign restaurant: consumer attitude and behavior toward foreign cuisines in Bangkok Thailand as a tourist destination Thailand has become a tourist destination hotspot for its scenic beauty, the humble nature of their people, and the relative value of foreign currencies relative to the baht. According to EIU ViewsWire (2003), "Growth in the tourism industry in recent years was the result of the depreciation of the baht against non-Asian currencies
Other studios relied on a few stars, but nevertheless did very well: Fox made an estimated $20 million on Shirley Temple, while Universal had WC Fields and Abbott and Costello. David O. Selznick split off in the mid-30's from MGM and started his own studio, relying on top-quality movies to break into the studio system's hold on the business (Dinks). Conclusion: The Breakdown of the Star System One could argue that
Product Placement in Console Games A growing body of research confirms that one of the best ways to reach male consumers aged 18 to 34 years is to place products in console games. Originally, game developers paid advertisers to include their products in games to lend them authenticity and realism, but advertisers are now paying game developers to have their products placed in popular console games. The introduction of online gaming