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The case is written in a simple but comprehensive manner, focused on the main highlights of Nike's activity. It is useful for the specialized economists as it presents real and clear facts, but it can also be useful to the novice economist or the simple individual, who wishes to get some insight into the Nike culture and ways.
The main purpose of the report is to inform the reader about the general facts at Nike in 2003 as well as the forces which marked its past. It is basically addressed to the general and unspecialized reader, and it is insufficient in information to be considered a specialized report. Therefore, if the reader desires more data, he will have to consult other sources as well. For instance, the present case offers limited information about the company's financial highlights for 2003. Then, it fails to offer an analysis of the company's stock performance - a feature vital for any potential investor. Another feature which lacks in the report is the company's customer base. However they do refer to it, there is limited information presented.
The main shortcoming of the case study is given by its publication date. As such, in a world that constantly changes, in a market that is highly competitive...
But even so, the case is useful as it contains true facts about the year 2003, information which can easily be used as basis for further analyses. It is also useful as it refers to numerous features of Nike's business which remain constant along the years, such as the company's history, vision and mission statements. Analyzing it from a strictly economic stand point, the report could be described as lacking in important features. But looking at it from a more general perspective, it is a good source of information which offers the novice economist a good insight into the company and the major events which marked it in 2003 and prior.
The general truth about Nike is that they are an international brand with global success and presence. Unlike most of their competitors, Nike has managed to address a wide target market, managing as such to satisfy the needs of teenagers, alongside with young adults, adults and the older population. This is a real success for Nike, moreover when the competing firms have only managed to address one target market at a time.
2004, Nike Case Study
The main shortcoming of the case study is given by its publication date. As such, in a world that constantly changes, in a market that is highly competitive and develops new features daily, and to an audience which changes their demands on daily basis, a study written in 2004 is rather useless in 2008. But even so, the case is useful as it contains true facts about the year 2003, information which can easily be used as basis for further analyses. It is also useful as it refers to numerous features of Nike's business which remain constant along the years, such as the company's history, vision and mission statements. Analyzing it from a strictly economic stand point, the report could be described as lacking in important features. But looking at it from a more general perspective, it is a good source of information which offers the novice economist a good insight into the company and the major events which marked it in 2003 and prior.
The general truth about Nike is that they are an international brand with global success and presence. Unlike most of their competitors, Nike has managed to address a wide target market, managing as such to satisfy the needs of teenagers, alongside with young adults, adults and the older population. This is a real success for Nike, moreover when the competing firms have only managed to address one target market at a time.
2004, Nike Case Study
Nike Case Study Scenario which Sparked Change The scenario which sparked the need for change was the sheer success of Nike as a brand for athletic apparel, athletic shoes and equipment. However, this was a success that company experience only in terms of men and menswear. "According to Mindy Grossman, the company's former vice president of global apparel, 'some of the issues in the past was that there was a faction in
At the creative and design level however, there were numerous benefits and they materialized in a significantly higher know-how, expertise and innovative ideas. The company has also strived to increase organizational efficiency, which not only improved the organizational design, but also generated customer value. d) Nike new product portfolio and brand management strategies Nike's development and continuous appeal to the audience has been based -- to an extensive degree -- on
Business Ethics Every company has corporate governance initiatives in place. Consider that corporate governance simply refers to how the company is run and controlled. The current usage of the buzzword derives from the issues that a few companies had where executives or managers were not subject to appropriate levels of governance. Thus, the guidelines issued recently by the OECD, the ASX, the Combined Code and in Sarbanes-Oxley serve to institutionalize stronger
Additionally, businesses must anticipate seasonal shifts in demand when allocating and anticipating costs. A toy company cannot assume that the revenue it enjoys after a Christmas marketing a 'hot toy' will be sustained all year 'round. In terms of taking a long-term view, a business should treat its employees in an ethical fashion. If employees are treated in a respectful manner, they are likely to perform better and show more
Nike Financial Analysis Nike earned a net income of 2.133 billion in fiscal 2011 on revenues of $20.862 billion. A trend analysis of the income statement shows that net income grew 9.7% in FY 2011, whereas the net income grew by 11.8%. In the previous year (FY2010), Nike's revenue actually declined by 0.8%, while the net income increased by 28.2%. The performance over the past two years indicates that Nike has faced
Alternative 2 Nike should consider training leaders in labor relations and define corporate responsibility requirements. The products that are developed should undergo environmental checks and balances to ensure safe materials are used in the designs as well as equipment in the plants. Pros With knowledge about labor concerns in house, Nike is better able to proactively investigate their own plants where a complaint may arise. They will also be better prepared to address