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And retailers today don't even need four walls. Electronic home shopping, interactive TV, and - as anyone over five years old knows - the Internet. The consumer can choose from virtually hundreds of options" (Witkin, Gary M. 1995).
Lord and Taylor
In order to reach target audiences, retailers use electronic devices such as the Internet. Lord and Taylor uses the Internet to advertise so that they can reach their targeted audience of modern women who are trying to balance career and personal lives. To reach the modern day woman, the company has teamed up Victoria Secret, which has always targeted that particular audience. By targeting this type of customer, they will bring in new generations of modern day women because young females shop together and follow one another.
Abercrombie & Fitch
Abercrombie & Fitch targets college-age consumers by centering its advertising on a quarterly magazine-style catalogue featuring lubricious images of toothsome campus types. Those ads have stimulated significant revenue gains as well as heated debate over whether they show too much of the comely models and not enough of the a. & F. brand of shirts, shorts and swimwear (Elliott 1999). Despite the debate, it is...
It is most likely sitting class reading the magazine. After class, they want to feel freedom by shopping, which makes the magazine a great way to advertise their new look and reach their targeted audience.
Conclusion
Retail companies must know their customers to see what works and what does not. The advertising campaign must speak to and under the everyday person. There would be a lack of business for the company if they did not know their customers.
References
2007). What's Old Is New for Sears, Kmart. Retrieved November 7, 2007, at http://www.mediabuyerplanner.com/2007/05/09/whats-old-is-new-for-sears-kmart/
Witkin, Gary M.(1995). Information technology services, Retail trade (Marketing), Marketing, Database marketing (Usage). Retrieved November 7, 2007, at http://www.allbusiness.com/marketing/direct-marketing/542991-1.html
Elliott, Stuart. (1999). The MEDIA Business: ADVERTISING; Abercrombie & Fitch extends a print campaign to TV. Retrieved November 7, 2007, at http://query.nytimes.com/gst/fullpage.html?res=9E06E7DF1530F935A3575BC0A96F958260
The ads focus on the value aspect, illustrating both the high quality of the goods but also the relatively low price. The ads are bright but functional, and attempt to showcase a wide variety of products. In keeping with the diversity of the target market, the ads showcase a diverse range of models. Abercrombie & Fitch's main advertising formats are its catalogue and website. They reinforce their position with attractive
The same can also be said of corporate organisation that has in their possession accumulated research capacity which enables it to deliver unique products and services from its competitors. 1.2.7 To increase market share. Advertising can also be used to increase the market share of an organisation resulting from the acceptance of the products but the consumer and subsequent recognition of the brand. 1.3 FUNCTIONS OF ADVERTISEMENT Advertising as a promotional mix element
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Lastly, Avon should encourage its representatives to adopt social media and provide instruction on best practices for social media marketing. This will not only help the company to attract the youth market, but even older demographics are active in the social media realm. In addition, social media is almost free, and provides great exposure to the brand for the price. Integrated Marketing Program Avon's marketing program at present is only moderately