Business Plan: El Inka Peruvian Restaurant in Kerrville El Inka Peruvian Restaurant in Kerrville will aim at maximizing its favorable geographical location. Kerrville is approximated to an hour drive from San Antonio in relation to the Kerrville County and popular escape destination in Texas. The mission of the El Inka Peruvian Restaurant in Kerrville is to ensure that each guest receives prompt, friendly, courteous, and professional service. This is with a view of enhancing clean comfortable and well maintained premises for our guests and staff. The main objective of the new business entity will be to provide a fair price, nutrition, and well prepared meals through utilization of quality ingredients. The organization focuses on meeting and exceeding our customers or target audiences' expectations with the aim of becoming the leading Peruvian Restaurant in Kerrville hence an opportunity to address the preferences of the consumers. The products of the organization will fall in three critical categories. These categories include Desserts, Main Dishes, and Cocktails & Drinks.

Table of Contents

Executive Summary

Company Analysis

Mission Statement

Vision Statement

Values

Products

Desserts

Cocktails & Drinks

Main Dishes

Unique attributes

Business Opportunity

Industry Analysis

Rivalry among Existing Companies

Threats of New Entrants

Bargaining Power of Suppliers

Bargaining power of the buyers

Threats of substitute products and services

Customer Analysis

Perceptions

Population

Ethnicity

Education

Competitive Analysis

Marketing Plan

Mission and Goals

Financial goals

Non-Financial Goals

Core Competencies

Situation Analysis

Target Market

Market Mix

Product Strategy

Distribution Strategy

Promotional Strategy

Pricing Mechanism

Operations Plan

Management Plan

Hiring and Recruitment Basis

Policy and Strategies

Organizational Structure

Financial Plan

Cash Flow

Balance Sheet

References

El Inka Peruvian Restaurant

Company Analysis

El Inka Peruvian Restaurant in Kerrville will aim at maximizing its favorable geographical location. Kerrville is approximated to an hour drive from San Antonio in relation to the Kerrville County and popular escape destination in Texas. Kerrville is located in the heart of the Texas Hill County thus the ability and opportunity to attract visitors from all over the United States and the world. These visitors include tourists, hunters, and campers who come to enjoy the natural scenic beauty surrounding Kerrville for miles in all directions and the aspect of sparkling, spring-fed waters of the Guadalupe River. There are various aspects about the Hill County that attracts the hunters, tourists, and campers. Some of these aspects of features include clear rivers edged by towering cypress trees, abundance of white-tailed deer, rare birds, wildflowers, craftsmen, cowboys, and mild climate touted as one of the main national most ideal climates. Kerrville also has the ability and tendency of hosting annual activities such as Texas State Arts & Crafts Fair, the Kerrville Folk Festival, Museum of Western Art, and Kerrville-Schreiner Park. Something is always going on in the region thus an appropriate opportunity towards the achievement of the goals and objectives of the restaurant.

Mission Statement

The mission of the El Inka Peruvian Restaurant in Kerrville is to ensure that each guest receives prompt, friendly, courteous, and professional service. This is with a view of enhancing clean comfortable and well maintained premises for our guests and staff. The main objective of the new business entity will be to provide a fair price, nutrition, and well prepared meals through utilization of quality ingredients. The business entity will focus on ensuring that all guests and staff undergo respectful and dignified treatment they deserves as they engage our staff in the context of El Inka Peruvian Restaurant in Kerrville. The new business entity will also focus on thanking all our guests for the opportunity to serve them with the aim of making an essential impression on our consumers or target audiences. These objectives will ensure that the organization achieves a fair profit consequently a sufficient contribution to the community with reference to Kerrville.

Vision Statement

The organization focuses on meeting and exceeding our customers or target audiences' expectations with the aim of becoming the leading Peruvian Restaurant in Kerrville hence an opportunity to address the preferences of the consumers.

Values

The new organization or business entity in the form of El Inka Peruvian Restaurant in Kerrville will focus towards implementation and integration of the following values addressing the needs and preferences of the consumers:

The business entity endeavors to be dedicated, disciplined and loyal in the provision of consistency, value, and great services to all out target audiences and consumers

Our team will need to be well disciplined, enthusiastic, fun loving group of individuals with great passion and integrity while addressing the needs and preferences of the consumers

The business will always strive towards the achievement of the highest level of cleanliness, offer direction, create unlimited opportunity...

These categories include Desserts, Main Dishes, and Cocktails & Drinks. This diversity is vital for maximization of the available opportunities in the market and industry of operation.
Desserts

These products will include

Picarones

Suspiro de Limena

Leche Asada

Alfajor

Helado

Peach Souffle

Lucuma Ice Cream

Tres Leches

Chocolate Cake

Lemon Pie

Passion Fruit Creme Brulee

Cocktails & Drinks

Under this category, the organization will focus on the provision of five critical products in relation to Chicha Morada

Algarrobina

Pisco Maracuya

Pisco Sour

Inca Kola

Main Dishes

The main dishes for our business entity will include

Trio Causitas

Piqueo Del Mar

Tiradito Nikei

Arroz con Mariscos

Tallarin verde con pollo among others.

Unique attributes

Our organization will focus on the utilization of the following unique attributes with the aim of achieving the objectives and goals

Commitment to excellence for the benefit of the target audiences and accomplishment of the specific mission and vision

The organization will also operate with clearly stated purpose and desired results by enabling the management, staff, and volunteers recite the mission statement on the spot

There will also be need for effective and efficient change in the management process to maximize the available opportunities and options in the market and industry of operation

Our organization will also focus on the implementation of the open and multi-directional communication for the improvement in service delivery

Another unique attribute is the implementation of the a cultural aspect as a form of continuous learning because of the essence of quality as essential in the realization of improved services and products to the target market

Business Opportunity

This business plan will focus on the provision of products and services to the visitors including tourists, hunters, and campers who come to enjoy the natural scenic beauty surrounding Kerrville for miles in all directions and the aspect of sparkling, spring-fed waters of the Guadalupe River. There are various aspects about the Hill County that attracts the hunters, tourists, and campers. Some of these aspects of features include clear rivers edged by towering cypress trees, abundance of white-tailed deer, rare birds, wildflowers, craftsmen, cowboys, and mild climate touted as one of the main national most ideal climates. Kerrville also has the ability and tendency of hosting annual activities such as Texas State Arts & Crafts Fair, the Kerrville Folk Festival, Museum of Western Art, and Kerrville-Schreiner Park. Something is always going on in the region thus an appropriate opportunity towards the achievement of the goals and objectives of the restaurant. The business opportunity will need to address this opportunity with the aim of maximizing the available products and services in Texas with the aim of increasing the level of profits and revenues at the end of the financial year.

Industry Analysis

This industrial analysis will focus on integrating Porter's five-force analysis.

Rivalry among Existing Companies

There are a few major players within this industry with the ability to provide products and services at relatively lower prices. This is an essential concept towards attracting new consumers while offering protection to the existing ones thus the opportunity to address the increasing cost of operations and distribution within the market and industry of operation. This makes the rivalry to be vigorous with no indication of transformation in the near future because of three vital reasons. The first aspect is the ability of the major players in the industry to focus on the expansion of the operations thus attracting new consumers with the aim of increasing the volume of sales revenues and traffics at the current stores. The industry is also experiencing maturity stage hence the critical level of rivalry among the few players. The second aspect of the vigorous rivalry is the tendency of the consumers to switch from one supplier to another while experiencing low costs of operations or switching with the aim of satisfying their needs and preferences. There is also the tendency of providing similar products and services by the few entities within the industry. This expresses the lack of substantial differential product lines hence the concept of the strong competitive force.

Threats of New Entrants

There is a wide window in relation to the entry into the industry or market of operation hence the development of strong competitive force. The main components in the development of companies within the industry include legal documents, capital, land, and other essential factors of production. This provides the opportunity for the generation of effective competitive market. The industry lacks high barriers for the new entrants…