Focus Groups In The Work Thesis

PAGES
1
WORDS
469
Cite

3. As an Intellectual Property expert, I have been involved at the stage of review of the results of product branding focus groups.

Branding and logo design are exciting and creative stages of the marketing process. Marketing and legal concerns can occasionally clash but often they do not. Because legal constraints might prohibit a certain type of packaging, logo, or product design, the focus groups should always include multiple examples. If the brand or logo that was liked best cannot pass the legal vetting process, then the second-best can be used. Intellectual property issues should always be taken seriously because they can create heavy costs. Those costs can be avoided via skillful researchers and attorneys.

...

It has been a while, but I participated in a focus group for a computer curriculum we used to use.
The focus group described was a complete waste of time and valuable resources. Instead of presenting the focus group with a meaningless flow chart, the company needed to develop test interfaces. Focus groups need to experiment with an interface that will be as close as possible to the one included in the finished product. However, this scenario also shows how the short-term concerns of companies obscure an organization's ultimate goals as well as commitments to consumers. An organization placed profit above the intrinsic value of education. The neglect of quality it upgrades will hurt students and teachers.

Cite this Document:

"Focus Groups In The Work" (2009, February 09) Retrieved April 26, 2024, from
https://www.paperdue.com/essay/focus-groups-in-the-work-24950

"Focus Groups In The Work" 09 February 2009. Web.26 April. 2024. <
https://www.paperdue.com/essay/focus-groups-in-the-work-24950>

"Focus Groups In The Work", 09 February 2009, Accessed.26 April. 2024,
https://www.paperdue.com/essay/focus-groups-in-the-work-24950

Related Documents

Focus Group Marketing Focus Group -- Ideal Composition Focus groups are a powerful means to evaluate services or test new ideas." Basically, focus groups usually involve six to ten people. All of the members test and discuss a product, either individually or at the same time, and then reconvene in the same group to discuss their subjective impressions and experiences with a member of the marketing team. A company can gain a

Group Work-Introduction to Social Work Practice The purpose of this paper is to create a make up 'group' that would appropriately support the DSS agency, whose goals include support, prevention and treatment of abused and neglected children and their families. There are many people this group might pertain to, including abused children, friends and family members of abused children, family members that abuse and even adult children from abusive familial relationships.

Group Challenges Addressing Challenges in Group Work Group work can be complicated and challenging, since there are different individuals from different backgrounds attempting to achieve one common goal. Students in many universities are required to work in groups or learning teams. These teams are a representation of the work environment, and team work. In the job force, most types of jobs require working in groups; with one common goal. The academic learning

Action PlanIntroductionIn order to improve community communication and relationships at Chicago Academy High School in Chicago Public Schools in Chicago, Illinois, it is important to develop an action plan that incorporates the principles of negotiation put forth by Fisher and Ury. To begin with, it is essential to create a safe and inviting environment where all stakeholders feel welcome to participate in the conversation. This involves setting up physical space

The legal team is also putting pressure on everyone now that that they have the Metric Streams report. While the Metric Streams audit has added pressure at this moment in the firm's history, it will also in the long run greatly aid our PATRIOT Act compliance by taking a lot of the guess work out of the mix. Based upon the report from Metric Streams, as well as legal team

Organizing a Focus Group
PAGES 5 WORDS 1278

Focus Group Discussion (FGD) Plan The objective of this preliminary report is to present a Focus Group Discussion (FGD) plan that seeks to formulate recommendations to improve employee-employer relationships within the organization and develop strategies that will prevent: (a) the high rate of employee turn-over in the company; and (b) expected loss of additional personnel in the next 10 years through projected retirements. The FGD will provide insights about the sentiments,