Community service is one of the vital components of business today. Not only does it provide the business person with a good image in the public view, but it also allows a connection between the business and its community that would not otherwise be possible. Indeed, community service can also serve as an important springboard for marketing opportunities. I believe it is vital to include community service in school of management courses.

In the business environment, community service provides the business with a public image of corporate responsibility. Indeed, today's community is particularly informed regarding businesses and their community-targeted practices. Furthermore, the looming environmental crisis has made such responsibilities not only mandatory in terms of image for the company, but also in practical terms. The world also faces humanitarian crises such as hunger and poverty, both of which can be significantly alleviated by businesses.

It is therefore important to teach aspiring business persons the value of community service in a practical way. Such opportunities can also teach young persons the various possibilities in community service. This can help them identify the type of community service that they are best at, enjoy the most, or where the greatest need exists. It is therefore an important step towards the future for such young business people.

Furthermore, business students can also connect with experienced business people via community service, and business managers can in turn recruit young people to their business. This provides opportunities both for young students to find employment and secure their future, and for businesses to recruit the best people to work for them. Community service is therefore an important component of management studies for a number of divergent reasons. In addition to the obvious advantage for the community being helped, aspiring managers and business...

It is therefore not only an important are of taking corporate responsibility for the community within which the business functions, or even only for the collective business, but also on a personal level for the individuals involved.
Community service places the business person in close and practical touch with the community within which the business functions. Personally, this means that the business person becomes much more aware of the plight of those who are less privileged, and what the business can do to help.

A second defining moment can provide the business person with further business opportunities by identifying potential customer needs while providing community service.

Thirdly, the business person can experience a defining moment by making connections with potential customers. This can be done via community projects that involve various sectors of society. Conversations can then center around the community, its needs, and how the business can enhance its products and services in a more targeted way.

A fourth defining moment could be finding innovative new ways of helping the community. This can then be further used in the marketing function of the business to enhance its image as well as its products and services to customers.

A fifth defining moment can occur within the business person him- or herself, in terms of personal development. By helping the community, the business person becomes aware of his or her privileges, and the need in the community within which the business functions. Such a moment can inspire further community work, with its concomitant advantages as mentioned above. Community service is therefore an important developmental component of business, which can result in benefits for all involved.