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The team determined to allocate rent for 20 days to total $60; which adds an additional $.03 per calendar of the 500, plus the $.04 for developing photos, which brings the cost for each of these 500 calendars to $5.52. The receipts for MUCs sold through the library for $20 each, as well as receipts for calendars sold through other venues are projected to be:
10.51 profit per calendar to total $15,76
7240 profit for 500
Sponsors Each team member will aim to fill 2 of the 12 pages in back of MCU with sponsors for coupons. Some sponsors may elect to advertise their services and/or products in more than one month's slot. Businesses must agree to give at least a 10% discount to coupon holder. Buy one get one free (BYGOF) ads are especially encouraged. Each page will include 10 spots will sell for $250 per spot, for each page to bring in $2,500. When all spots on each of the 12 pages are sold, the total for this will amount to $30,000.
12 pages of advertisers' spots to...
A surplus of approximately 8 books will be shared by the MCU team; with 2 extras given to marketing professor.
These include subtracting costs from sales, and also ordering an additional 2000 MUCs.
Final figures according to the MCU team include the following:
Initial Start up Cost for Photographer/Printing
Booth Rental
Problem Statement Students need and will regularly use MUCs, not only for scheduling tests; appointments; etc., but for clipping coupons from the back pages to save money. Businesses also need this unique venue to lend support to the university, but also to advertise their products and services to the student community.
References
Blue Letter Bible. (2009). Ecclesiastes 3 - New King James Version. Blue Letter Bible. Retrieved Mar, 12, 2009 at http://www.blueletterbible.org/Bible.cfm?b=Ecc&c=3&t=NKJV
SWOT Analysis. (2007). QuickMBA.com. Retrieved March 08, 2009 at http://www.quickmba.com/strategy/SWOT/
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