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Color choice, however, is highly consistent across all marketing materials, creating at least some sense of cohesion. Positioning of the course is focused on the flexibility of the program's scheduling and course offerings as well as the diversity of the professional backgrounds that students in the program possess; the actual offerings of the course are described only in vague detail in most marketing materials, with encouragement for students to contact the school and preferably to attend regular information sessions. Marketing activities include multiple small ads placed in business-relevant media that present the school's name and logo, again with consistent color-coding, but that do not offer in-depth presentations of program offerings or extensive detail about the school.
Analysis
The color coding and scant use of school name and logo appears to be consistent across programs, and most marketing efforts are not program specific but rather simply advertise the school itself, which leads to limited detail but a great deal of inter-program marketing consistency. There is also a definite logic to this approach, as advertising is presumably more broadly appealing an definitely encourages school contact or visits to the school's website for more in-depth (though only slightly so) information. Though positioning for this program is quite clear, it is not made so through brand elements or marketing activities.
McDonough School of Business Executive Master's in Leadership
Description of Materials
Branding items are quite scant in the marketing materials for this program,...
Program features in terms of the student body provide the most clear positioning; the program does not admit anyone without at least eight years of executive leadership experience in their field, and is an interdisciplinary program that draws on may different fields including medicine, international relations, and communications experience in the design of the program's courses and the progression of its students. Marketing activities again primarily consist of small print ads that are not program specific but rather simply present the school's name and direct traffic to the website or to actual contact with school personnel to receive more extensive published materials.
Analysis
The non-use of brand elements across the programs examined is quite consistent, and the few elements that are used -- primarily the color coding and the appearance at least once of the school's name and logo -- is also consistent. Supporting marketing programs are also quite cohesive, especially given that they do not tend to be program-specific but rather advertise the school itself. There is a great deal of logic in this, as it allows for broader marketing to take place at a more cost-effective level, yet it is also less effective at assisting in positioning the programs. While positioning is rather distinct for the two programs examined, this is not supported through branding and marketing efforts to a high degree.
Mention of the nation's capital appears throughout as key pictures (the first picture that appears on its home base), as its name, its logo, and in its slogans. A bust of a confidant Washington is featured on one of its websites. It proclaims itself to be surrounded by "the World Bank, The International Monetary Fund, and the U.S. State Department." It is, as it wants to show: "At the
Likewise, Lynn points out that, "Japan's recent economic problems may have far more to do with its financial and bureaucratic systems than its managerial systems." According to Everett and Strach, "Japan experienced a decade of zero growth in the 1990s and slumped into recession," but, "The global dynamism and success of Canon, Hoya, Honda, Toyota, TDK, Rohm and Sony, known as the 'seven samurai,' contrasted with the quagmire of
Managerial Finance MBA (Master of Business Administration) is generally regarded as a ticket of financial success and individuals who graduate from one of the top ranking universities are always being paid the six figure salaries. Based on the high salary ticket that MBA offers, a Master of Business Administration is generally being considered as a very valuable degree especially when the degree is being offered by the top ranking universities
Internet & Electronic Marketing Website & Business Model Target Market & Consumer Behavior Building & Maintaining Customer Relationships F. Recommendations for Website Improvement G. Conclusion H. References Pace University is a comprehensive non-profit university that offers its educational services to online students and to the more traditional brick-and-mortar student. As the university competes with global universities, the web presence must convey the value and quality of the education as well as enable the student to make an
A favorite target for conspiracists today as well as in the past, a group of European intellectuals created the Order of the Illuminati in May 1776, in Bavaria, Germany, under the leadership of Adam Weishaupt (Atkins, 2002). In this regard, Stewart (2002) reports that, "The 'great' conspiracy organized in the last half of the eighteenth century through the efforts of a number of secret societies that were striving for
This engagement is reported to be highly valuable to most students as they connect with one another on relevant classroom topics as applied to life contexts. E-learning in the graduate teaching setting has changed the paradigm of student teaching as well. During group discussion instructors have found student to become personally quite open during these dialogues and, more often than not, exceed word count requirements as well as the