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The Series 3 cars are conservative in appearance, but their variety of body types will appeal to a wide range of consumers. Several of the Series 3 models are lower in price than other BMW cars and might therefore appeal to younger, upwardly mobile market segments. The touring models will appeal more to large families or those who want larger vehicles, whereas the coupe and convertible will appeal more to single individuals. The main motivation to purchase a Series 3 BMW would be to own a status symbol car without having to spend an inordinate amount of money. Therefore, status and reliability would be the main needs and wants of the target market segment for...
Series 5 BMWs are similar to the Series 3 models, but are four-door sedans rather than two-door. The Series 5 models also carry higher price tags and will appeal more to an older marketing demographic.
Series 6 BMWs are the high-end sports cars desired by a wide range of consumers. These smart-looking convertibles carry a high price tag and will appeal to wealthy consumers who need and desire social status. These also especially appeal to consumers who fear losing their youthful virility. Similarly, the Z4 series roadster is an even sportier, two-seater convertible that will have a range of target market segments. However,…
BMW Investor Analysis It is recommended that investors sell BMW AG stock for short-term strategies. BMW has had a recent increase in profit margins and has had success in developing markets and this performance is represented in the current market evaluation. However, it is unlikely that BMW can maintain this performance in the short-term for a variety of reasons. One of the largest contributing factors to this position is that emerging
Marketing Strategies that Provide BMW with a Competitive Advantage In less than a century, the German automaker Bayerische Motoren Werke ("Bavarian Motor Works" but hereinafter alternatively "BMW" or "the company") has developed a brand with global recognition based on high quality production values and craftsmanship in design. Today, together with major competitors such as Audi, Lexus and Mercedes, BMW competes in the worldwide luxury automobile industry with operations in more
automobile industry is highly competitive. BMW had temporary set-backs caused by competition from Lexus, Acura and Infiniti in the late 1980s, but rebounded to claim a significant position in the luxury/performance segment. BMW expects its new Z3 Roadster to engage in competition with other luxury car import manufacturers such as Porsche and Mercedes. The automotive industry is mature and market share is critical to survival. Consumers are less brand-loyal
BMW Strategic Management The Car Manufacturing Industry Research has proven with time that the most creative and efficient labor force in this globe of conventional production has come from both Japan and Germany who lead the world in creative initiatives. Moreover, studies have also shown that the reason for these two countries being highly productive is because they follow their cultural heritage. There are only few luxurious brands in the car industry
New York Real Estate and Office Markets NEW YORK CITY OFFICE MARKET New York is one of the premiere metropolitan areas of the world, exerting a significant impact on global commerce, finance, media, art, fashion, research, technology, education, and entertainment. The home of the United Nations Headquarters, New York City is an important center for international affairs and is widely deemed the cultural capital of the world. With its unmatched scope of
Gasoline consumption vs. SUV's popularity Demand for SUVs, hybrids and the price of gas Virtually every time there is a new spike in gas prices, the death of the SUV is proclaimed. SUVs have long been demonized as gas-guzzling monstrosities, particularly those produced by American companies. However, the popularity of SUVs continues to climb, not just in the United States but around the world. While it is true that fuel-efficient hybrids have