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Blackberry
Reflecting on the SWOT analysis of Blackberry, we can see that the company has a strong market share in the smartphone industry because of its strengths. The product is trending socially among young people and business people, which makes the Blackberry a desirable brand within the industry. The fact that it is known as a tool of professionals is one of the main attractions of the Blackberry, because users perceive that it gives them a more professional look than other smartphones give. A study showed that 44% of female teens want a Blackberry and 37% of young people overall want a Blackberry.
Despite its strengths, the Blackberry also has some weaknesses. For example there was a technological glitch last year, the BBM crash, and that caused customer perceptions of the product to decline significantly. The brand is also perceived as lacking...
Compared with the two other market share leaders in Apple and Android, there are fewer apps for the Blackberry and the brand being older than those two it may have a more tired image of being less innovative.
However, there are still opportunities for Blackberry. Releasing more innovative models would jump start sales and if the company increased brand awareness by advertising more its perceptions and sales would both increase. The company has enough strengths to take advantage of these opportunities, especially since the surveys indicate that there is a ready market for the product. However, there are many threats. Stiff competition in the biggest threat. In addition to the iPhone and Android devices, Blackberry is threatened by the rise of tablets and other types of smartphones. As a result, the company can suffer a decline in…
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Tom Tom is facing significant difficulties as a shift in technology has threatened its major revenue streams. Smartphones are basically giving away for free what TomTom has been charging people a lot of money for, and to nobody's surprise this has resulted in the company losing revenue and taking a loss last year. If TomTom lost money in the first year of the smartphone era, when they were still a
Apple Industry Analysis Apple competes in the consumer electronics industry, predominantly on the hardware side, but also on the software side. The most significant product that the company makes is the iPhone, which accounts for $155 billion in revenue out of a total revenue of $233 billion. The Mac computers generate $25 billion, the iPad $23 billion, services $19 billion and "other" $10 billion. Most of other consists of software and peripheral
Company Apple is a personal electronics manufacturer and marketers. The company competes in personal computers, mp3 players, tablet computers, software and smartphones (Apple.com, 2011). Apple has improved revenues and profits rapidly of late (Apple, 2011). Apple is financially strong with a great balance sheet (MSN Moneycentral, 2011) and strong brand loyalty (Withers, 2008). The company's stock is currently trading at very high multiples because of its multi-year track record of
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